For this project, I created two hero videos and published biweekly stories that transformed Tova from a product into a movement.

My unique editing, humorous thought provoking questions at the beginning of the reels (e.g. "Would you batter chicken with Pringles?") hooked viewers, while the stories fostered authentic community growth.

At launch, this bold approach cut through generic reels, shaping Tova’s memorable first impression.

For this project, I created two hero videos and published biweekly stories that transformed Tova from a product into a movement.

My unique editing, humorous thought provoking questions at the beginning of the reels (e.g. "Would you batter chicken with Pringles?") hooked viewers, while the stories fostered authentic community growth.

At launch, this bold approach cut through generic reels, shaping Tova’s memorable first impression.

This campaign delivered high-retention reels for Eme IVANY, blending trendy visuals and bold editing to captivate viewers within 3 seconds.

Strategically timed for the festive season, the content prioritized value-first engagement, with the brand seamlessly integrated at the end to avoid an ad-like feel.

The natural captioning reinforced authentic discovery over promotion, while the brand gained repurposable assets for cross-platform use.